Strategies Used: Competitive Audit, Journey Mapping, Personas, Design Strategy, Prototyping, Interactive Prototyping
Abamath is a company that runs summer programs to teach kids how to code. This year, they want to expand further and host a one day, code challenge.
Our team reviewed and analyzed the growing “industry” of teaching kids to code through camps, competitions, after-school programming and even in-school programming. With further understanding of the marketplace, we created a company strategy for Abamath that focuses on increasing awareness of both their summer camps and championship programs.
We researched the variety of other summer programs in the area, the importance of teaching kids to code, and information about the current Abamath programming. There is a growing popularity of programs focused on teaching kids to code. What makes this company different is the cost of the program, which in comparison to many of their competitors is quite low.
While all of that information makes the success of these programs seem obvious, the company does not have much success. This is due to the absence of program information that leaves potential users unaware of the programs.
Persona Development: Journey Mapping
We devised three user personas and their potential journeys to further test our design strategy. This was to help us view the programs through the eyes of kids who would be participating in them and parents who would need to interact with the program directors/staff.
The changes that we regarded as top priority involve the general programming names and online presence. We created a final report complete with program logos and website prototypes to unify the two programs into a single cohesive brand identity.
Our further recommendations involve other forms of program awareness with a variety of marketing techniques as well as asking for reviews and recommendations. These parts of the strategy are important to work towards this season to help with next season programming. The company works within a tight budget, so our main recommendations require a time investment.
Our main recommendation is to create websites, with all the related information for each event, based off of the wireframes we provided. The websites need to be responsive to align with the current culture of viewing websites on mobile devices.
Awareness: The design strategy above highlights the importance of community awareness. Increasing awareness is the key objective of this project.
Feedback/Growth: To help the programs continue to develop in the future, it is important that they send out and conduct in-person interviews after the programs to help them adjust the programs for the following year.