Hello, I’m Bailey!

Designer and UX Researcher based in New York City. 

Experience doing usability studies, creating websites, participant personas, journey mapping and wireframing.  I’ve worked both in-house and at the agency level focusing on healthcare and finance, as well as smaller consumer focused businesses.

Passionate about design and watching film festival nominated movies. I’m always drawing something on my iPad or brainstorming my next adventure.

Learn more about me.

Research of User Response to
Mobile Chat Bot Features

Interviews were conducted with participants about the security of chat bots, their use of chat bots, and information specifically given to or from chat bots (comfortability is often based upon appearance within the bot). 

Final outcome: As part of the research team, I worked alongside an in-house designer to create digital bot screen mock-ups to display things like forms and bot response messages based on the interview feedback.

Research of User Response to
Mobile Chat Bot Features

Interviews were conducted with participants about the security of chat bots, their use of chat bots, and information specifically given to or from chat bots (comfortability is often based upon appearance within the bot). 

Final outcome: As part of the research team, I worked alongside an in-house designer to create digital bot screen mock-ups to display things like forms and bot response messages based on the interview feedback.

Usability research of the
website search tool

A usability study followed by a survey were conducted for the “Find a Doctor” search tool found on UCare’s public facing website. 

From this research I identified three main user types. These were used to create a journey map of the process, with pain points highlighted as main focus. I presented this information and visualizations to stakeholders to encourage regular user research.

UX Site Navigation Research

Research involving heuristic analysis, tree-testing, participant interviewing (regarding both subject matter and website usability). 

Final outcome: Restructuring of site navigation menu which made the site easier to navigate for non-subject matter experts (98% of site users).

UX Site Navigation Research

Research involving heuristic analysis, tree-testing, participant interviewing (regarding both subject matter and website usability). 

Final outcome: Restructuring of site navigation menu which made the site easier to navigate for non-subject matter experts (98% of site users).

Research for User Completion of
the On-boarding Process

Interviews were conducted that also utilized paper prototypes of the current desktop on-boarding screens being used by Citi bank.

From these interviews, I was a researcher and I worked with the in-house designer to reconfigure the screens and verbiage to make users motivated to finish all of the steps of the on-boarding process in that first sitting, not returning to it later. 

Research for User Completion of
the On-boarding Process

Interviews were conducted that also utilized paper prototypes of the current desktop on-boarding screens being used by Citi bank.

From these interviews, I was a researcher and I worked with the in-house designer to reconfigure the screens and verbiage to make users motivated to finish all of the steps of the on-boarding process in that first sitting, not returning to it later. 

Insurance Member and
Customer Service Related Interviews

These were a variety of interviews and customer service call-observations which allowed me to map out the journeys members take with the health insurance process and customer service agents go through when doing their work to help members.

I was the sole researcher and strategist who analyzed and created journey maps and excel journey documents to demonstrate to my department and senior leadership about how we could improve our systems, and point out issues in the process. 

Let’s connect and grab coffee!  Send me a LinkedIn message or email me directly.

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